What Actually Goes Into Making Lightweight Summer Skincare (And Why It’s Harder Than It Looks)

There’s a moment every skincare founder eventually hits. You’ve got a formula that looks great on paper, the ingredient list reads well, the marketing angle is solid. Then the first sample comes back, you put it on your arm in July, and it just… sits there. Heavy. Slow to absorb. Slightly sticky under sunscreen. Back […]