It’s no secret that product packaging may have a significant impact on a product’s overall performance, but when it comes to cosmetics, that impact is amplified. Cosmetic brands influence consumers’ lifestyles. Consumers always desire to have attractive packaging for their cosmetic products. At the same time, the quality of the product inside mustn’t be compromised. So, the packaging plays a significant role in serving both quality and aesthetics. Consumers have become more conscious in terms of health and aesthetics in the modern era and are eager to keep themselves updated with the latest trends. Packaging is always a consumer’s initial impression of a product. Consumers prefer to purchase a product that comes in a portable package, performs its function as expected, and provides all information they need to know about the product
